Saturday, March 20, 2004

A small rant about fetishwear shopping online…

So, a very sweet client generously gave me a substantial gift certificate to Demask, which is a fetish store in NY. I'm sure it's a very cool place to shop in person, but since I'm not there, I'm trying to shop on their website, and Jesus, it's a nightmare. The whole thing is hard to navigate, they won't let you open links in new windows, the pictures are very small and unhelpful, and they don't have pictures at all for a lot of their merchandise.

And this is high-end stuff, too – I really expect better in this price range. Hey, you want me to spend five or six hundred dollars on a single piece of clothing, then I want to see big photos, from all angles. God, places like Zappos and Bluefly have way better navigation and photos than this. It's sort of amazing that it's so badly done.

On the plus side, they were very nice about the fact that this GC is over a year old and I have lost any paperwork I ever had for it. I'm remembering now why I never used it - it's because the website was so impossible to deal with. (The paper catalogue is equally unhelpful.) But they had the paperwork on file and were very polite about agreeing to still honor it. So: Demask customer relations, thumbs up, Demask website design, thumbs down.

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